We use our faces on digital media platforms in order to represent ourselves in the online world. We often fail to understand the consequences and costs of being an online entity. Living online means to be seen, and to be seen is to be recognized, to be recognized is to be analyzed, and to be analyzed is to be reduced to information. Information that is used to govern our lives, not only online, but also in offline public spaces by fueling facial recognition algorithms.

Even if we could actually see this happening for ourselves, for a lot of people including myself, there remains a desire to be included online. Fear of missing out controls the desire to remain visible and not go unnoticed. This creates a contradiction. We want to remain visible, but we also do not want to be controlled. In the online world to remain visible means to be controlled.